Why is Dropping its $50 Membership Fee?

Authored by on October 8, 2015

On Wednesday 7 October the much hyped startup announced that it was dropping its $50 membership fee, previously considered by Jet to be its prime source of profit. Since its launch in July, many industry commentators have speculated over the viability of Jet’s business model, with the announcement coming a few weeks ahead of […]


Are You Unlocking the Amazon Opportunity?

Authored by on October 7, 2015

Fundamental data such as sales and category share is the lifeblood of today’s best performing brands in the brick-and-mortar (B&M) world. However, despite the exponential growth of the online channel (digital sales are growing by 14.6% year-over-year compared to total retail sales growth of 3.7%), most brand manufacturers have been at a massive data disadvantage […]


The Experiment: A Look at the First 60 Days

Authored by on October 6, 2015

The launch of in July was a much-hyped event with many industry commentators debating the viability of its business model. Could it really be a challenger to the seemingly invincible Amazon behemoth? What’s not in doubt is that the launch of is set to have many powerful implications for both retailers and brands […]


On-Demand Webinar: And Its Future Impact

Authored by on October 1, 2015

In July, officially launched, promising shoppers the “lowest prices on everything”. Profitero analyzed more than 16,000 exactly-matched products on launch day and found that Jet was priced an average of 9% lower than Amazon and 6% lower than Walmart.


Profitero Now Connects Digital Shelf and Amazon Sales Data

Authored by on September 29, 2015

Today, we’re excited to not only be unveiling a new look website but also a brand new capability, which we believe is set to be a game changer for consumer brands. For the first time, we’re connecting digital shelf data – what shoppers see and experience as they shop – with Amazon sales data. Amazon […]

A crowd of shoppers seeking bargains at Target in Cool Springs, Tenn., bought electronics, apparel and toys on Friday, Nov. 27, 2009.(AP Photo/The Tennessean, John Partipilo)

New Insights for Consumer Brands Coming Soon, In Time for the Holiday Shopping Season [sneak peak]

Authored by on September 24, 2015

By Cynthia Stephens A few days ago I spilled the news that we’ll shortly be launching a new website which will deliver information to help eCommerce professionals understand where to focus, including: understanding Amazon’s best sellers, new market entrants such as, and back-to-school shopping insights. There’s actually one more surprise in store (pun intended). […]


The £1 Billion UK Online Shopping Opportunity: What Are The 5 Things You Can Do To Position For Success?

Authored by on September 24, 2015

It’s predicted that almost a third of UK shoppers (30%) plan to buy online during this year’s Black Friday compared to just 8% last year. With Black Friday 2015 set to be the UK’s very first £1 billion online shopping day, we take a look at how retailers can maximise this lucrative sales opportunity through […]


3 Reasons to Bookmark for Your Coffee Break (our new site is coming soon!)

Authored by on September 24, 2015

It’s nearly fall in New England. The leaves are beginning to change color and so are we! We’re just days away from releasing a brand new website. But what does this mean for you? If there’s one thing that is in short supply these days, it seems to be taking the time to “think” versus […]


5 Key eCommerce Lessons from the 2015 Back-to-School Shopping Season

Authored by on September 24, 2015

School has now started and everywhere – from the boisterous kindergarten classroom to a scholarly college seminar – valuable classroom lessons are being learned. There are other school-centered lessons being learned as well, in a totally different environment, in which e-retailers analyze the 2015 back-to-school shopping season that served as a run-up to the current […]


Digital Retail Glossary Series: Variated Product Pages

Authored by on September 10, 2015

In our continuing Digital Retail Glossary series, we tackle variated product pages. Most online retailers combine certain logical product variants into a single, unified product page.

Depending on the retailer, variants can include such attributes as flavor, color, scent, size, and pack/size configuration. For shoppers, the benefits are clear: less clutter on search result pages and the ability to easily switch between all available variants when browsing a product page.