About us

Profitero Awards, Management Team and Investors

Profitero is a next-generation pricing intelligence service for retailers and manufacturers. We help our clients increase sales and maximise profits by leveraging high-quality online competitive data at scale.

Profitero Awards and Recognitions

  • Profitero was selected as finalist for the 2012 Red Herring 100 Europe Award in April 2012.
    "The most innovative and promising companies from a pool of hundreds from across Europe. The finalists are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, IP creation, CAGR, execution of strategy, and disruption in their respective industries."

    Red Herring Press Release

  • IBM Global Entrepreneur Of The Year

    Profitero was named the IBM SmartCamp Global winner and the IBM Global Entrepreneur Of The Year in February 2012.
    "Profitero is a great example of the kind of start-up company that IBM is partnering with around the world to build a smarter planet," said Jim Corgel, general manager entrepreneur programs, IBM. "We look forward to working with Profitero to combine big data expertise with retail insights and entrepreneurial innovation to create new smarter commerce solutions for retailers."

    IBM Press Release

  • Profitero won the IBM SmartCamp 2011 in November 2011.
    "Profitero was selected from more than 80 entries and won due to its outstanding technology, innovative business plan and alignment with IBM's Smarter Planet strategy."

    IBM Press Release

  • Profitero: winner of the Innovation Cubed 2010 competition.
    "The Innovation Cubed competition, backed by Microsoft, Enterprise Ireland, Bank of Ireland and local government, launched in early December offering a prize of a year's free office space worth €7,500 based in the modern fast broadband facility, Media Cube."

    Innovation Cubed Article

  • Profitero - a finalist in the Web Summit's Spark of Genius 2010 competition.
    Founders of Twitter, YouTube, Skype and over 100 international entrepreneurs, investors and influencers have spoken over the last two years, with thousands of attendees joining from around the world. In those two short years, the Dublin Web Summit has grown from a small conference to the second largest tech conference in Europe.

    Web Summit

  • Profitero was named one of the winners of the Seedcamp 2010 competition.
    Seedcamp is an early-stage micro seed investment fund and mentoring programme. Seedcamp was created to jumpstart the entrepreneurial community in Europe by connecting next-generation developers and entrepreneurs with over over 2,000 mentors from a top-tier network.

    Seedcamp Press Release

Profitero Management Team

  • Vol Pigrukh,
    CEO and Co-Founder

    Volodymyr has extensive commercial experience in the areas of technology, sales and marketing, having worked at Microsoft, Accenture and Google. Prior to that, he had his own mobile phone business, where he saw firsthand how a very competitive retail industry works. It was here he learned that by keeping track of competitor price changes, he could influence and maximise his sales and profit margins. Volodymyr has an MSc in International Business, and a BSc in Computer Science.

  • Dmitry Vysotski,
    CTO and Co-Founder

    Dmitry brings a wealth of experience in software and product development with specialisation in mathematical modelling in economics. Prior to co-founding Profitero, Dmitry was a software engineer with IBM, where he received the IBM Innovation Award for financial markets analytics. Before that, he worked at P&G where he was involved in product development and retail analytics. He has an MSc in Mathematics (Hons), and a BSc in Computer Science (Hons) with qualifications in Mathematics, Systems Analysis, Economics and Finance.

  • Kanstantsin Chernysh,
    VP Engineering and Co-Founder

    Kanstantsin is a serial entrepreneur with expertise in online retail. As an owner of several eCommerce sites, he identified with the pain that retailers went through when spending hours on competitor price monitoring and the lack of viable solutions on the market. Two years ago he started to develop a scalable technology with a vision to monitor an unlimited number of products against an unlimited number of competitors. This technology platform grew into Profitero and today it is a commercial product helping retailers track their product prices against the competition. As the technology now surpasses the monitoring of over 28 million products, it helps that Kanstantsin has a BSc with distinction in software engineering.

  • Jannie Cahill,
    Chief Marketing Officer

    Jannie has more than 12 years’ specialist digital marketing experience, growing the profile of various start-up businesses in the UK. As Head of Marketing at Hitwise, the market leading online competitive intelligence service, Jannie was instrumental in building the Hitwise brand, developing it into one of the most recognized and highly regarded business suppliers in the industry before its $240m acquisition by Experian. Previously, Jannie led the marketing operation for NetValue, one of the first pan-European online usage measurement solutions delivered via a Taylor Nelson Sofres panel. NetValue was subsequently acquired by Nielsen.

  • Pieter Lemstra,
    Director of Sales

    Pieter brings over five years of sales experience to Profitero, previously working at Google where he helped large retailers expand their online presence and sales. In his role as Senior New Business Development Manager, Pieter was responsible for acquiring high potential and strategically important clients for the company. Pieter has an MA Business Studies degree from the University of Edinburgh where he specialised in e-Commerce and International Business. His international background of living and working in over seven countries, spanning three continents, fits in perfectly with Profitero’s global reach and future objectives.

  • Daniel King,
    Non-Executive Director

    Daniel brings over 15 years' experience in both the online and data/business intelligence industries. He has extensive knowledge in developing and scaling high-growth companies, having served as Chief Commercial Officer for mySupermarket.co.uk and previously as Managing Director of Experian Hitwise www.hitwise.com. Daniel has spoken at various industry events and has been quoted in the national press and broadcast media. He is a mentor and judge on the London Business School's MBA Entrepreneurship Programme, and is also a mentor with Seedcamp, a programme aimed at bringing together next-generation start-ups with entrepreneurs, business executives and venture capitalists. Through his work with Seedcamp, he became a Non-executive Director with Profitero.

  • Simon Murdoch,
    Non-Executive Director, Angel Investor

    Simon is a highly experienced Internet investor and advisor. He is Portfolio Director of Early Stage Ventures at Octopus Investments covering over 30 investee businesses. He is also CEO of StormForward Ltd, an eCommerce strategic consultancy business. Previously, Simon was Vice President of Amazon Europe. He managed huge growth from start-up in late 1996 through to multimillion turnover and hundreds of staff, i.e. from founding his own Internet bookselling company Bookpages in late 1996, through acquisition by Amazon.com in April 1998, launch of Amazon.co.uk in October 1998 and ultra-high growth through 1999.

Profitero Investors


    Delta Partners is a venture capital firm with €250 million under management. The firm has a strong focus on investing in early-stage technology companies, and is among the most active early-stage investors in Europe. The partners' backgrounds in operations, strategy and finance complement the drive and ambition of entrepreneurial management teams.


    Enterprise Ireland is the Irish government investment agency responsible for the development and growth of Irish enterprises worldwide. Enterprise Ireland works in partnership with businesses to help them start, grow, innovate and win export sales on global markets.


    Seedcamp is an early-stage mentoring programme. Seedcamp was created to jumpstart the entrepreneurial community in Europe by connecting next-generation developers and entrepreneurs with over over 2,000 mentors from a top-tier network.