Pricing Intelligence for Retailers and Manufacturers

 

Welcome to Profitero!
On the entry screen, please enter the username and password and click Login. The system will navigate you to the main Profitero window.
The native categorisation is displayed on the bottom left hand side.
The categories and sub-categories are an exact replication of what you have on your website.
You can see your product codes and product names, your prices, your competitors’ prices and the lowest, average and highest price for each product.

 

Click on any product name in the main view and the Product View will open with a picture of the product, yours and your competitors’ prices and stock availability, and historical pricing graph.
Under the image there is a direct link to the product on your website.
Displayed on screen is the price, information on whether the item is in stock or not, your product code, when the pricing information was last updated and the option of displaying or hiding your own pricing information on the graph.
Data for the current date range is displayed on the right hand side.
Change the date range in the calendar if required.
Placing the cursor over a competitor will highlight its details on the graph. The graph will show which retailer is out of stock on a product, which retailer is selling the product at a higher price than you and which retailer is selling the product at a lower price than you.
The Product View is good because it shows not only current competitive situation but also the historical prices and stock availability of competitors.

 

Click Settings on the main screen and then choose Categories.
The current categories appears as per your website if you click the link Show website categories.
To add a new category, enter the category name and click Create.
The new category is now displayed in the list. Pick a colour to attach to the new category. Return to the main screen.
The new category is now viewable on the bottom left hand side.
To attach products to this category, choose some products and then choose the category option.
Click Apply.
The products are now listed under the category.

 

Welcome to Profitero!
On the entry screen, please enter the username and password and click Login.
The system will navigate you to the main Profitero window.
The native categorisation is displayed on the bottom left hand side.
The categories and sub-categories are an exact replication of what you have on your website.
You can see your product codes and product names, your prices, your competitors’ prices and the lowest, average and highest price for each product.

 

Click Settings on the main screen. The Product Table tab allows you to show or hide certain information on your views.
Show or Hide the columns for the product code, price as well as lowest, average or highest price.
Show or Hide your products that are delisted or out of stock, or the competitors’ delisted products.
Please note: Delisted means that that the product is not available anymore on the website. Out of stock means it is still showing as available on the website but you can’t buy it – it is marked “Out of Stock” and you might have to wait more than a week for it to be in stock again.
In the same Product Table tab you can choose which competitors’ prices you would like to see in the main view.

 

Alters notify you of changes to the pricing of your competitors’ products. This helps you to react quickly to changes in the competitive market and offer better prices to your customers.
To set up an alert, on the main screen you need to pick the products you would like alerts on and choose Alerts and Create Alert.
For example, I would like to receive alerts for the products that are 30% more expensive than my competitors. An alert will be sent to your email account when your competitors undercut you on the price of a product by more than 30%.
• Click Filter
• Click My products 30% more expensive
• Click Apply
• You will see the products that are 30% more expensive than your competitors.
• For example, I only want to receive alerts on specific categories.
• I pick these categories.
• Click Alerts and Create Alert.
• Enter the name of your alert i.e. My products 30% more expensive
• Choose the frequency: Daily, Weekly or Monthly.
• Enter the Starting Date: Today’s Date
• Click Create
The Alert has now been created and you will receive the first alert shortly.
You will receive the next alert as per your entered frequency.

 

On the main screen, click Alerts and choose Manage Alerts.
The current alerts will be displayed. Click on any alert to edit it.
Choose Save after making your changes.

 

Filters help you to sort the product information in a way that is easier for you to manage the data.
For example, you are a pricing manager looking after 2,000 products.
You might want to see which of your products are 30% more expensive than your competitors, 30% cheaper than your competitors etc.
On the main screen, click Filter on the left hand side.
Choose a filter and click Apply.
You will now see the products applicable to that filter.
You also have the option of adding another filter on top of the one you already have.
Using the My Products - Availability option, you can check which of your products are in stock, out of stock or delisted.
Similarly, using the Competitors - Availability option,you can check which of your competitors' products are in stock, out of stock or delisted.
You can also choose which competitors you would like to see data for under the Products with Competitors option.

 

From the main screen, click Manage or choose Filters under the Settings option.
• Click Create and enter the filter name e.g. ‘My products are 17% more expensive’.
• Then enter the filter condition i.e. My price ‘is higher than’ ‘lowest competitor price’ and ’17%’ in the final column.
• To change a filter, on the main screen click Manage or choose Filters under the Settings option.
• Click Create and enter the filter name e.g. ‘My products are 17% more expensive’.
• Choose the filter, make the necessary changes and then click Save .
Profitero also has the following filter options:
Using the My Products - Availability filter, you can check which of your products are in stock, out of stock or delisted.
Similarly, using the Competitors - Availability filter, you can check which of your competitors' products are in stock, out of stock or delisted.
You can also choose which competitors you would like to see data for under the Products with Competitors filter.

 

As a pricing manager, you might want to update the product matches that Profitero has found for you.
From the main screen, click on a product to see your data and your competitor data.
Click on Match Competitors to review the product matches.
On the left hand side, you will see your product, your stock availability and other information.
On the right hand side, you will see your competitors' matches for your product.
You will see four options under each product:
Exact means that the product matches is exactly the same product.
LFL indicated Like For Like matches i.e. similar product with a different colour or other characteristics.
Mismatch means that the product is not a correct match and the two products should not be matched together.
Pass is used when setting up your account - it allows us to skip the decision-making process until later.
You can change the settings for a competitors' product using these options.

 

You can analyse your prices and your competitors’ prices in the Profitero application or look at the reports in Excel.
Currently we have three reports available for analysis.
Click Export on the main screen.
To create a report, just click the report that you would like to view.
You can save the report to your desktop and then look at the report in Excel.
For example, in Price Summary report, you can see your product code, its full name, your price, a link to the website, stock availability, your price, your competitors’ product and your competitors’ price.
If you would like to view more information, open the Prices & Stock Availability report.

 

If you mark some of your products with a star then these products will show up under Starred Products on the top left hand side of the main screen.
These products can now be viewed quickly by clicking Starred Products. This is very handy for quick access to your best selling items for example.

 

You can review the recent changes that your competitors have made to their products using this feature.
Click Recent Changes on the main screen.
Pick the duration from the selection: Last 24 Hours, Last Week, Last Month or the Date Range.

 

If you would like to find a particular product e.g. hoover, you can search by part of the name and you will see the selection that matches this criteria.
This way you can select the products of a specific brand.
In the same way, you can search the names of the categories you need to find quickly. e.g. microwaves