Profitero Help Centre
Smarter Pricing Decisions, Made Easy.
Here you can find step-by-step tutorials about the most common Profitero features, as well as answers to frequently asked questions. We hope you find what you are looking for here, but if you need extra assistance feel free to send your questions to our support team.
How do I start working with the Profitero application?
On the entry screen, please enter your username and password and click Login.
The system will then navigate you to the main Profitero window.
Product categorization is displayed on the bottom left hand side. The categories and the sub-categories are an exact replica of what appear on your website.
On the main table, you can also see your product codes and names, your prices, your competitors' prices and the lowest, average and highest prices for each product.
How can I change my account settings?
To review and change your account settings go to the Settings tab and click Account.
You are able to edit the Name, Phone and Region parameters. Fill in the fields that you wish to update and click Submit to save the changes to your account.
If you wish to change the Password click Change my password button.
In the new window which appears, specify your current password and then enter your new one. When you have finished, click Change to save the settings or otherwise press Cancel.
How do I change my product settings?
You can change your product settings by going to the Product Table tab under the Settings option.
You can Show or Hide columns with the product code, the price - lowest, average or highest, information about the last update as well as the unit price. You can also choose which competitor prices you wish to make available, as shown in the main table.
If you wish to give your competitor a name, simply specify the name in the appropriate field and click Enter to apply the settings.
How can I assign my product to a category?
There are two ways to assign products to categories: from the Products page and from the Product Information page.
You can associate multiple products with a category by using the Products tab, which lists all the products in your account. Select the check boxes for the products that you wish to assign to a category, and then click the Categories drop down menu to show a list of all available categories, as shown in the image below. Tick the check boxes for each category you wish to associate your products with and when you are finished, click Apply to save the settings.
Alternatively, you can associate your product with specific categories by using the Product View (Product Information page). In the Product Information page, click Categories at the top of the main panel to show a list of available categories. Select the check box for each category you wish to assign this product to, and then click Apply.
You can also easily remove a category from your products by de-selecting the category check boxes and clicking Apply.
How can I create a category?
To create a category go to the Categories under the Settings option. Give your category a name and determine whether it will be accessible for all users. If you select the check-box Account level category your category will be available for all users to see, however if you leave it unchecked the category can only be viewed by you. When you have finished creating a category, click Create.
If you wish to create a subcategory, specify the name in the following format: "parent category name" / "subcategory name" as the screenshot shows. When done, click Create.
The new category is displayed in the User categories list. You can choose a colour for your new category as shown here:
Your website categories appear by clicking on the link Show categories.
How can I create alerts?
Automated alerts notify you of changes to the pricing of your competitors' products. This enables you to react quickly to changes in the competitive market and offer better prices to your customers.
To create an alert, just follow the steps below:
1. Click on the Alerts button at the top of the Products page and choose Create Alert in the drop-down list;
2. In the pop-up window enter the name of your alert, i.e. My products 30% more expensive;
3. Choose the frequency: Daily, Weekly or Monthly and enter the Starting Date;
4. Choose the Report type e.g Prices and Stock Availablility or Cheapest Retailer;
5. Check the conditions and/or the categories you have set;
6. When done, click Create.
There are several ways to set up search criteria for your alert. You can manually pick the products you would like alerts on and the alerts will be sent only for the specified products. For example, if you would like to receive alerts for all products that are 30% more expensive than your competitors, complete the following steps:
2.Select the check box for the filter condition “My products 30% more expensive”;
This alert will be sent to your email account when your competitors undercut you on the price of a product by more than 30%.
If you only wish to receive alerts on specific categories, select those categories and they will automatically be added to the alert when creating it.
How do I manage my alerts?
At the top of the Products page, click Alerts and choose Manage Alerts.
All your current alerts will be displayed. Click on any alert to edit it. When the changes are done, click Save to update your settings.
How do I view the Opportunities Report?
The Profitero dashboard helps you track pricing opportunities and shows at a glance how you compare against your competitors at a store and category level.
The Opportunities report clearly shows where you are selling products too cheaply, and also indicates where you need to increase your prices in order to increase your margins.
To add this widget to your Dashboard, click on Opportunities from the Add New Widget drop-down menu. When the widget appears, click Add new report. The next step is to define the parameters: set filters, categories and select the check boxes for the products you need. When you have finished, click Save, or otherwise press Cancel.
By clicking on one of the Opportunities, you can view all your products under that selection. You can then edit each opportunity by clicking Edit. When the changes have been done, click Save to overwrite the report or Save as New to save it as a new report.
How do I view the Price Distribution Report?
The Profitero dashboard helps you track pricing opportunities and shows at a glance how you compare against your competitors at a store and category level.
The Price Distribution Report shows how you compare against the competition on the prices of matched products. To add this widget to your dashboard, click on Price Distribution from the Add new widget drop-down menu. When the widget appears, click Setup. The next step is to define the parameters: set filters, categories and select the check boxes for the products you need. When done, click Save, or otherwise press Cancel.
Red indicates the number of products where you are more expensive, Yellow shows where your prices are similar to your competitors and Green shows where you are cheaper. If you hover your cursor over the dashboard, you will see the exact percentages.
By clicking View, you can easily see all your products under that selection .You can edit this report by clicking Edit. When you have finished your changes, click Save to overwrite the report or Save as New to save it as a new report. You can also change the percentage by clicking Change percent.
How do I view the Match Rate Report?
The Profitero dashboard help you track pricing opportunities and shows at a glance how you compare against your competitors at a store and category level.
The Match Rate Report allows you to easily see how many of your products that your competitors are selling.
To add this widget, click on Match Rate from the Add New Widget drop-down menu. When the widget appears, click Setup. The next step is to define the parameters: set filters, categories and select the check boxes for the products you need. When you have finished, click Save or otherwise press Cancel.
The Match rate bars show the number of products that are matched to your competitors. E.g. for 1783 products, Target has 280 matches, Amazon has 2300 matches, Walmart 426 matches etc.
By clicking View, you can easily see all of your products under that selection. You can edit this report by clicking Edit button. When you have finished making the changes, click Save to overwrite the report or Save as New to save it as a new report.
How can I view my filters?
Filters help you to sort the product information in a way that is easier for you to manage the data.
For example, you are a pricing manager looking after 2,000 products. You might want to see which of your products are 30% more expensive than your competitors or 30% cheaper than your competitors etc. You can easily monitor this data using our Filter functionality.
On the main Products screen, click Filter on the left hand side. Select the check-boxes for the filters you wish to include and click Apply. You will then see all the products which match that filter.
Using the My Products - Availability option, you can check which of your products are in stock, out of stock or delisted (unavailable).
Similarly, using the Competitors - Availability option, you can check which of your competitors' products are in stock, out of stock or delisted.
You can also select specific competitors you would like to include using the Products with Competitors option.
The promotions option enables you to monitor your promotions and those of your competitors' more effectively. You can easily identify promotions by choosing Promotions Type and selecting your products with promotions and/or any of your competitors.
How can I create and manage my filters?
To create a filter, go to the Filters tab under the Settings option. Click Create.
Then fill in the following fields:
1. Enter the filter name e.g. My products are 17% more expensive;
2. Choose your filter conditions e.g. My price is higher than my lowest competitor's price;
3. Specify the percentage number and select the percent checkbox;
4. When you have finished, click Save or otherwise press Cancel.
To add more filter conditions click on the “+” button, or to remove the conditions click on the “-“ button.
To manage a filter, just click on a filter you wish to modify, make the necessary changes, and then click Save to apply the changes, or otherwise press Cancel.
If you want to delete the filter, just select the check-box for the filters you wish to remove and click Delete.
How do I manage product matching?
There are two ways to update and manage the product matches that Profitero has found for you. The first way to access this option is to go to the Matching tab directly on the main screen.
Another way is to select the check-box for any product from the main product list, and then click on Match Competitors to review the product matches.
On the left hand side, you can see your product with detailed information about its brand, model, code, price, stock availability and categorization.
On the right hand side, you can see all your competitors' matches for this product.
There are four options under each product that enables you to define the correct match:
Exact shows that the product match is exactly the same product.
LFL indicates a Like For Like match. It means the product is a similar product but with a different colour, pack size or quantity, brand or other characteristic.
Mismatch indicates an incorrect match because the competitor’s product completely differs from your product and cannot be included for product matching.
Pass is used when setting up your account, allowing us to skip the decision-making process until later. You can change the settings for a competitor's product using these options.
There is also a multiplier number next to each possible match. This value indicates the multiplier value that makes a product's pack size/quantity visible enabling you to immediately specify the number of items in the pack or its size.
To change the multiplier, specify the value in a special field and click Done. As soon as it is applied the multiplier value will be automatically changed not only in the match view but also in the product view.
How do I change multiplier?
Multiplier is a factor of proportionality that helps to equalise the quantity of your product, compared to your competitor's product. It enables you to compare similar products that might be a different weight or pack size. For example, you sell a product as a two-pack whereas your competitor sells the same product, but as a single item.
You are able to equalise the price for this pack by changing the multiplier value:
1. Double click on its value:
2. In the pop-up window, enter an appropriate value and click the Set button - or Cancel if you change your mind.
3. When applied, the system will automatically calculate the price and update all the necessary parameters in your competitor's price information.
You are also able to change the multiplier value on the match view located next to each possible match. Specify the value and click Done. As soon as it is applied the multiplier value will be automatically changed not only in the match view but also in the product view.
How do I manage promotions?
The Promotions feature will help you to track your competitors' promotions more effectively.
This view monitors promotions, promotional prices and promotional messages, helping you with your marketing campaigns, supplier price negotiations and day-to-day pricing management.
On the main Products screen, you will see the Promotions filter option: choose My Products: In Stock, Competitors: In Stock.
Promotions: My Products and the Promotions of your competitors options.
You can identify your promotions and those of your competitors’ promotions easily as prices are marked in yellow. The lowest and highest columns indicate where the product is cheapest and most expensive.
By hovering your cursor over the promotional price, the promo message appears enabling you to see where the price was reduced for this product.
You can also view the historical promotional information by placing your cursor over the graph.
Read more: How To Monitor Your Competitors' Promotions Effectively
How can I export data from Profitero to view it in Excel?
You can analyze your prices and those of your competitors both in the Profitero application or via various Excel reports.
There are currently seven reports available for analysis. To generate a report click Export at the top of the main Products page and choose the report you would like to view.
You can save the report to your desktop and then look at the report in Excel.
For example, in the Price Summary report, you can see your product code, its full name, a link to the website, stock availability, your price, your competitors' products and your competitors' prices.
If you need to view more detailed information, generate the Prices & Stock Availability report.
What web browsers does Profitero support?
How do I clear my cache?
If the browser you're using or a page you're viewing is displaying problems, try to clear the browser's cache. If that doesn't fix the problem, try to clear the browser's cookies.
The instructions for clearing the cache and cookies differ for each browser and version.
Click the Wrench icon on the browser toolbar.
Select Tools .
Select Clear browsing data .
In the dialog that appears, select the checkboxes for the types of information that you want to remove.
Use the menu at the top to select the amount of data that you want to delete. Select beginning of time to delete everything.
Click Clear browsing data .
In Firefox, click the Tools menu.
Select Clear Recent History .
Under Time Range to Clear , select Everything.
Select the Details checkbox.
Select the Cache checkbox.
Click Clear Now .
Internet Explorer 9
In Internet Explorer 9, click Tools . If you don't see the menu, press Alt on your keyboard to show menus.
Select Delete Browsing History .
Select the checkbox next to Temporary Internet Files .
Click Delete .
It can take several minutes for the cache history to be deleted. Once the files have been deleted, click Okay.
The "star" attribute is developed to sort out necessary products. If you mark some of your products with a star then these products will show up under Starred Products filter.
To quickly view your starred products click Starred Products on the top left hand side of the Products tab. This is very handy for a quick access to your best selling or highly important items.
You can review the recent changes that your competitors have made to their products using this feature.
Click Recent Changes on the Products tab.
Pick the duration from the selection: Last 24 Hours, Last Week, Last Month or the Date Range.
Search products and categories
If you would like to find a particular product i.e. ipad, you can search by part of the name and you will see the selection that matches this criteria. This way you can select the products of a specific brand by specifying the brand name in the search field.
In the same way, you can search for the categories you need to find them quickly. i.e. computer.